Small but fueled by love.

Our story was written on the road, where my dog and I found our rhythm in open landscapes and winding trails. Born in the Sonoran Desert, she was my co-pilot, trail partner, and reason to explore. After she was gone, the memories remained—etched in the dirt and wind. That’s when I realized she needed gear built for the wild, and this brand became her legacy. Inspired by the Sonoran Desert where she was born, it’s crafted for dogs and adventurers, honoring the bond between humans, dogs, and nature. Adventure never ends; it just takes new trails.

Jam

CEO-Founder

Tsung-Chen Xie

COO-Co-Founder

Zong-Keing Tsal

Digital Marketing Manager

Prochen Tser

Procurement Manager

Donesign Xie

Designer